11Alive

Brit Blankenship
Brit Blankenship for Matchstic
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    After 25 years, Atlanta's NBC-affiliate, 11Alive, unveils their new identity in conjunction with their sponsorship of Super Bowl LIII.

    The numerals and VIS are built with 11 degree angles. Going all-in on Atlanta, 11Alive returns to a station legacy color as the only regional news station to boldly own red.

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