Aftcra - Crafted By American Hands

A proposed rebrand concept for Aftcra, an online marketplace and Etsy competitor. They wanted the logo to be modern and allude to the fact that they sell handmade crafts in America. My goal was to combine hands, woven fabric, and eagle's wings.

The project eventually got sidelined but I'm still happy with how it came out. What do you think?

https://www.aftcra.com/

Michael Penda
Brand designer & illustrator

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