Overview:

Selajar is a mobile app designed to bring high-quality online courses to learners everywhere. With a focus on flexibility, personalized learning, and community engagement, Selajar empowers users to develop new skills and advance their careers. The app offers a wide range of courses, from creative arts to business strategies, all accessible at the user's convenience.

Problems:

Users often faced confusion and frustration during the course purchasing process, which included complex navigation, unclear pricing, and multiple steps that hindered the overall experience. These issues led to abandoned purchases and a decline in user engagement, negatively impacting our conversion rates.

Objectives:

Our primary goal was to simplify the course buying process, making it quick and easy for users to understand the pricing, review their order, and complete the purchase. We aimed to enhance user trust by providing clear information and reducing the number of steps required to finalize a purchase, ultimately improving conversion rates and user satisfaction.

Solution:

We revamped the buying course flow by streamlining the process into a few clear, easy-to-follow steps. The new flow includes an enhanced course details screen with transparent pricing, a concise review order page, and a smooth payment gateway.

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