Voiceflow Brand + Case Study

While Voiceflow was loved by designers, its developer community struggled to take it seriously. Voiceflow needed to adjust this perception so that its product could be sold as a shared, collaborative platform.

We set out to create a brand identity that would clarify what the brand offers and elevate it to the caliber of its product, team, and technology. We presented the brand as the mission-critical solution for product teams building AI assistants.

See the full outcome here:

https://focuslab.agency/work/voiceflow

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Focus Lab + Odi
Global B2B brand experts.

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