Joyride IPA

Towerhouse Farm Brewery operates as the only farm-to-glass brewer in Georgia, offering their own grain-to-glass beer, farm-grown hops, and more. Ready to take their flagship brands to the retail distribution level, we partnered to develop a cohesive packaging system — kicking off with fan-favorite Joyride IPA.

Featuring custom illustrations, thoughtful typography and a vintage-inspired color palette, we set the foundation for subsequent releases while developing a series of new brand assets to extend the visual brand identity.