DownShift Logotype

DownShift logotype design on can mockups

Project:

Hand-drawn logotype design for Shift Natural's foundational product, DownShift. Downshift is a terpene infused sparkling water that leaves you feeling ready for tomorrow. It was an absolute pleasure collaborating with the uber talented folks at IDOL to bring this logo to life. Visual Identity and can design by IDOL.

Scroll down to see more of the design process!

Final vector logotype design with guides
DownShift logo design in primary colors
Outlined DownShift logotype design over active, outdoorsy photos
DownShift can design product shot with climbing shoes and helmet

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Wells Collins
Brand Identities, Wordmark Logos, & Illustration?

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