Secret Coffee Society Logo System

Brand design for a specialty coffee van out of Cambridgeshire ?

The client envisioned a classic logo reminiscent of esoteric secret society emblems. He wanted something that comes off as premium and reliable, but also obscure and intriguing.

??? I created a badge inspired by the Eye of Providence. To make it more relevant to the brand, I replaced the pupil with a coffee bean and added coffee leaves and flowers all around.

The color palette is simple and neutral, designed to increase the brand’s heritage feel. As for the type, we decided on a Victorian-inspired serif and a hand-drawn script.

?? Once the main logo mark was finalized, we created a set of logo variations and submarks to ensure flexibility and variety while maintaining brand consistency.

Lastly, we worked on business cards, social media visuals and branded graphics to ensure Secret Coffee Society’s visual identity is cohesive and impactful throughout.

Would this branding catch your attention on the streets?

?? Let me know down below!