Nori Logomark

Nori’s new mark, Sea-weed, exudes Sci-ence-Backed San-guine (their brand's Single Most Important Thing) on mul-ti-ple lev-els:

The let-ter-mark smart-ly com-bines a down-ward arrow into the shape of an ?“N," rep-re-sent-ing the brand name while also high-light-ing Nori’s ambi-tions for car-bon removal and its role as a con-nec-tor in the indus-try.

The paths of the arrows form a leaf shape in the neg-a-tive space, fur-ther dri-ving the brand’s con-nec-tion with the environment.

Click here to view the full Nori case study.

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Focus Lab + Odi
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