Monfex is a trading platform and a leveraged application for online trading.

In 2019, there were 254 exchanges in the market, but only a few of them, such as Binance and Coinbase, with a significant market share, are used by 75% of all traders. However, these leading players cannot meet all traders' needs. The Monfex platform has the advantage of addressing the needs of novice traders. Right Studio's task was to design Monfex's interface, making trading accessible and simple for beginners, and then teaching them to use advanced tools and gradually increase their trading volume.

"Trading Made Fun" is a communication strategy that conveys the message that trading can be exciting, accessible, and fun.

The solution of Right Studio was to simplify the trading interface and develop a communication strategy that communicates trading as a simple and enjoyable experience.

The new interface was designed to be user-friendly, allowing novice traders to quickly get started quickly with basic tools and gradually work their way up to more advanced mechanics. The three main sections of the platform, Markets, Portfolio, and History, were streamlined for easy navigation. The updated brand identity and recognisable style helped to attract Monfex's target audience.

Overall, Studio Right successfully created a modern cryptocurrency exchange interface that meets both business needs and user convenience. The simplified trading interface and communication strategy, emphasizing the ease and fun of trading, helped set Monfex apart from its competitors.

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