PolyAI Case Study
PolyAI's off-the-shelf identity belied its enterprise capabilities. It was time to look and feel as premium as the product.
They needed large enterprises to shortlist them as a viable option, but their identity didn’t convey the reassurance those titan accounts needed to feel confident. The brand was void of a deeper story that showcased its strengths, aspirations, and dedication to being human-centric.
PolyAI’s human-centered approach was a strong differentiating factor that we could leverage in brand strategy into an ownable position — one that centered on the many different contexts of conversations and the challenges facing both contact center leaders and enterprise businesses at large.
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