Lee was?working full-time in Events Management, he was looking for a brand to be created so that he could set up his own hospitality consultation company.

Ritual + Method was the name Lee was keen to work with. The name works well in representing his training methods. For his brand he was looking for something clean, timeless and professional but approachable.?

I came up with a simple, flexible brand that could adapt to wherever it needed to be used. A number of patterns and textures were created to allow Lee to add depth to the materials he created.