Hoi Sin City is an Asian street food vendor that appears at pop-up locations and festivals around the UK.?

The Hoi Sin City team wanted me to create their brand, and their brief was "Post-apocalyptic World." They provided the mood board below as a basis for me to work with. They were keen to stand out from the crowd at festivals and food halls, so I used vibrant, impactful colours that were sure to turn heads.?

Retro-illustrated robots and abstract shapes were used as a brand element to help them achieve the look and feel they were aiming to achieve.?

Initial Concepts

Chosen Logo

This was a fun project to work on, and what's more, it was done to raise money for Movember. Every October & November, I donate my evenings to raise funds for Movember, the men's health charity. Instead of paying for my work, clients will donate to my Movember page instead.