CafePay Inviting Brand Identity

We’re thrilled to announce our collaboration with CafePay, a unique startup offering a comprehensive platform created specifically to support the restaurant industry.

Clay developed custom serif logotype and brand identity system, featuring a versatile typography system, distinctive and welcoming photography and unique color palette. We produced an inviting, modern identity to portray the company's traditional approach and innovative vision. Explore the full case study: clay.global/work/cafepay

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