Mai Tai Motel

I am really stoked about how this design for tradervicsworldwide turned out.

The company that invented the Mai Tai, opened Polynesian-inspired fine dining restaurants around the world, was an OG of the midcentury tiki boom, was referenced in "Werewolves of London", and directly inspired the name and logo of Trader Joe's turns 90 this year.

It was awesome to be able to design this groovy midcentury-inspired motel for some dry goods they'll be releasing soon.

Cheers to 90 years, Trader Vic's!

Ben Howes
Classically bold branding & illustrative design work.
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