HHC Living Rebranding

???????????? Rebranding for a luxury furniture, home decor & gift brand out of Lubbock, TX.

The client envisioned a sophisticated logo inspired by historic European aesthetics. He wanted it to communicate that HHC Living is established, yet approachable.

?? I created a logo based around a swan - the symbol of beauty. It is holding a branch of reed - the symbol of grace.

For the type we went with customized classical letterforms that feel sophisticated yet fresh. As for the color palette, it is neutral and warm to appeal to an affluent, predominantly female audience.

?? Once the main logo was finalized, we developed a full logo system with many logo variations and submark that support the brand message.

Then we developed 3 branded graphics and a toile-inspired brand pattern, as well as business stationery and social media visuals.

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