Intro

IMMO is not just another name in the prop-tech realm. By harnessing the power of data, tech, and AI, they're transforming our understanding of residential investments. After securing over $75m in their Series B and expanding to a team of 300, IMMO has rapidly emerged as one of Europe's trailblazing prop-tech entities.

By going through UX strategy, research, design, and prototyping, we partnered with IMMO to conceptualize and develop an MVP mobile app with a prime focus on elevating the tenant experience in Germany.

UX Strategy

We started by inviting the Immo product and business teams to discuss their vision for the future app and the underlying business goals.

Talking to the users

We've heard directly from couples and families from the main German cities about their recent tenancy experience to uncover their pains and motivations.

Translating Needs to Digital Experience

After delving into over 10 hours of interviews, conducting a SWOT analysis for 12 competitors, and narrowing down to 5 MVP features, we transitioned to sculpting the app's visual language.

We are BB Agency ...

We are a partner for digital evolution, merging creativity and technology for holistic growth. We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

Visit us at https://bb.agency/