Omi Logo Color Exploration
Sharing some more WIP stuff from the Omi rebranding project. Here are some draft shapes from the color exploration stage.
Omi is a 3D app for marketers, making it seamless for brands to turn their physical products and then be autonomous to create product photos, videos, animations and 360 viewers in 2 minutes - with no technical skills at all.
Concept 1
One of the logo concepts was based on the combination of layers and stars. It was supposed to reflect the function of seamless incorporation of a product into the multiple content types
Concept 2
The second concept was based on a looped rotating line symbolising the automated content generation process
Concept 3
The third concept (the approved one, actually) was based on dynamically moving isometric layers. The idea resonates with generating dynamic 3D contents and seamlessly embedding it into multiple media formats
