Tebio logo redesign

Hey Dribbble fam!

I'm thrilled to share with you a project that's been in the works for a while now—a logo redesign for Tebio.

About Tebio

Tebio is a game-changer in the digital tools landscape. They focus on identifying and meeting customer needs instantly through a robust set of digital tools and a partner ecosystem. Whether it's extending your product portfolio with services like top-ups, giftcards, and bus tickets, or optimizing customer identification and onboarding, Tebio has got it all. They even offer a Ticket API for travel agencies and retail organizations, making them a one-stop solution for various business needs.

The Design Journey

After several rounds of design exploration, we realized that staying close to Tebio's original logo would resonate better with their brand identity. The challenge was to modernize it while retaining its essence.

The New Logo

Introducing the new hexagon-shaped logo created by dots with an arrow inside, also formed by connected dots. Each dot symbolizes a service offered by Tebio, and the connections between them represent the seamless interaction between the company and its users.

Why Hexagon? The original logo was based on a circle, a shape that many have come to associate with Tebio. In the redesign, we wanted to maintain that sense of familiarity by sticking with a geometric shape. We chose a hexagon to give the logo a more modern, tech-oriented look that's geared towards the future.

The Dots and Connections. Each dot is a service, and the connections between them symbolize the synergy between Tebio and its users.

The Arrow. The arrow inside the hexagon signifies forward movement and innovation, aligning perfectly with Tebio's mission.

Wrapping Up

This project was a fantastic journey of understanding, exploration, and finally, creation. I'm incredibly proud of how it turned out and can't wait to see it in action across Tebio's various platforms.

Let me know what you think! Your feedback is always appreciated. ??