Elise - Booking Process
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Don't forget to check out our other two most recent projects: Skiddle and Qliqloq
Client
Elise is a fully digital service that allows renting electric cars in Geneva. This first-ever e-car booking app in Switzerland is a new approach to car rental services, aiming to spread ecological means of transport as a new norm of shared mobility.?
Challenge?
Client approached us to design a first-ever e-car booking app in Switzerland. Selecto team joined when Elise was just a concept, so our main goal was to ensure the viability of the future product by conducting extensive stakeholder and business landscape research and delivering a product roadmap. We had to implement the main idea behind the project: users booking a car effortlessly — at any time, for any period and from anywhere in the world.
Solution
First, we helped the client ideate the product, define a feature set, and create a value proposition. Our team built a consistent and logical flow, which saves the users' time with convenient online check-ins yet follows a privacy-first approach. We simplified the common functionality of such apps, so that with Elise the users can book a vehicle in minutes, unlock it within a click and enjoy the hassle-free ride without any face-to-face contact.
Impact
75% conversion rate since launch
3 months from zero to MVP release
Operating now in 2 countries?
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