Lajawab Brand Identity
Lajawab is a small, home-based patisserie in Karachi, Pakistan, specialized in crafting unique, and delectable cakes for special occasions.
In 2020, they approached me with the idea of showcasing their brilliance out to the world, so I provided their business with this identity now known as 'Lajawab'. I merged cheerful colors with their brand’s unique aura to help them confidently stand out of the ordinary.
The name 'Lajawab' is literally derived from Urdu, means ‘Priceless’. I aimed to provide them with a remarkable and lasting identity beyond just branding.
Full Case Study: https://effendydesign.com/lajawab.html
Role:
— Brand Naming
— Brand Identity Design
— Packaging Design
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