revamping ui & ux for savitt bruce & willey law firm website
Project Overview
This project aims to overhaul the user interface (UI) and user experience (UX) for Savitt Bruce & Willey's website and client portal. This initiative aims to enhance the firm's online presence, streamline client interactions, and improve overall accessibility. By implementing a modern, intuitive design, we will ensure that the website reflects the firm’s professionalism and expertise while providing a user-friendly experience for prospective and current clients.
Objectives:
Modernize Visual Design:
? Update the website’s aesthetics to align with contemporary design trends and the firm’s branding.
? Ensure that the design reflects the firm’s values and conveys a sense of trust and authority.
Enhance User Experience:
? Simplify navigation to allow users to find information quickly and efficiently.
? Improve the overall usability of the website and client portal, focusing on accessibility for users with varying abilities.
Increase Engagement and Conversion:
? Implement calls-to-action (CTAs) and conversion-focused elements to capture leads and encourage client engagement.
? Utilize analytics to track user behavior and adjust the design based on data-driven insights.
Deliverables:
? Research and Analysis:
Competitive analysis and user research to understand target audience needs and preferences—stakeholder interviews to gather insights on current pain points and desired features.
? Wireframes and Prototypes: Develop wireframes and interactive prototypes for key pages and features. Conduct usability testing to refine designs based on user feedback.
? UI Design: Create high-fidelity mockups of the website. Design a responsive layout that ensures a seamless experience across devices (desktop, tablet, mobile).
Success Metrics:
? Increased website traffic and engagement metrics.
? Higher client satisfaction ratings and positive feedback.
? Improved conversion rates for consultation requests and lead generation.
By undertaking this project, Savitt Bruce & Willey Law aims to provide an exceptional digital experience that aligns with its reputation for excellence and supports its mission of delivering outstanding legal services.
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