Lastdrift Branding Design

Lastdrift Branding Design

Lastdrift is an unique gift-finding and reminder software that helps you recommend the best gifts for every occassion and reminds you of upcoming events that are important to you and your loved ones.

In addition to branding and ui design, I was also responsible for naming the company.The name is a play on word play inspired by the ocean, and the logo is also based around that concept.

The logo is an abstract portrayal of a seashell, a shape that is both bold and dramatic. Seashells are often given as souvenirs, and they have come to represent the unconscious, the emotions, and the act of giving.

Beginning with the colors that are directly inspired by the water and sun, the Lastdrift's branding is a combination of several aspects. To the whimsical graphic language with smooth curves that is directly inspired by beach sand.

Lastdrift use beautiful and clean fonts that are aesthetically pleasant, and its branding is entertaining, playful, elegant, yet serious and professional.